Big fashion houses, such as Armani (armani.com) and Ralph Lauren (ralphlauren.com) have gradually found their way to a new market online.
These websites give us an overview of what’s available in the stores and some even provide live streams, making it possible to connect directly with their customers.
However, the fashion designers have shunned the internet for a time, as they were afraid of the quality of the world wide web. They also feared that the exclusivity of their brands, which is very important in the luxury industry, would be threatened. The brands solve this by restricting access to some of their products, and consequently only reach the customers they want to reach.
Personally, I strongly support the idea of linking the internet to the world of fashion. I am convinced that not only the fashion houses will benefit from this, as they will certainly make higher profits, but also their customers, as they can shop wherever and whenever they want to.
http://www.bbc.co.uk/news/business-11645439
Nicholas Vijverman
Deze reactie is verwijderd door de auteur.
BeantwoordenVerwijderenHi Nicholas,
BeantwoordenVerwijderenGood job finding this article !
The subject ' going online for luxury brands ' is very interesting, considering the article available on Minerva (which describes the negative correlation between purchase, awareness and dream).
I wrote an opinion on your article, you can find on our blogspot.
I think we should certainly use this matter for our paper!
Andreas