Time is right for luxury watches in India
Famous luxury watch brands (Rolex, Guess,...) are establishing themselves as important players on the booming Indian market. However, expanding in India is a tough task as the companies have to face some serious obstacles.
On the one hand, there is the lack of right retail locations. Previously, the luxury brands were limited to hotel lobbies and shopping arcades to sell their goods. Although a solution is recently worked out with the opening of some luxury malls in big cities like New Dehli and Mumbai, the infrastructure in India is and will always be a huge problem.
On the other hand, there are some other big problems in the country. High rents, the problems of custom duties, red tapism, etc do not make it easier to grow sustainably.
Nevertheless, the luxury brands are very enthusiastic about the potential of the Indian market. The companies are opening new stores, and some even hope to expand by five times what they are right now. That’s why our conclusion is that the luxury brands are very eager to expand business in India: as they face a lot of obstacles, they’re still willing to invest in India.
Nicholas Vijverman
http://economictimes.indiatimes.com/news/news-by-industry/cons-products/electronics/Time-is-right-for-luxury-watches-in-India/articleshow/6472986.cms
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