The iPad as a new sales weapon

Luxury brands have discovered a new sales tool: Apple's iPad. About half a year ago, this innovative tabled computer was released on the market, and companies of luxury products are already using it in their retail sales, delivery, service and finance operations.

Luxury carmaker Acura created an iPad application of its website to help its dealers to improve the selling process. The difference with the regular customer website, is that the application is optimized to help the salesperson, by distilling talking points and displaying short videos for the potential buyers. It provides a great assistance for sellers to explain new car technologies in a customer-friendly way.

Audi developed a similar app for its luxury sedan, the Audi A8. iPads have been set up in 115 Audi dealerships, allowing customers to view features and configure a car. They will also be used to guide a buyer through the car's features at the moment of delivery. Audi plans to make more iPad applications, not only for other car models, but also to sync a mobile device with the car and optimize its entertainment system.

Nick Z.
Source: Automotive News