According to the popular economic magazine Forbes, Gucci is the most desirable luxury brand. Forbes has done a survey in 48 countries with te simple question, what would you buy if money was not a problem.
The CEO of tis hot stuff brand is Mark Lee. Since he was in charge of Gucci, the sales have enlarged enormously.
What makes Gucci so popular? According to Michael Macko, Gucci is a brand wich is very high fashion and also commercial. Gucci was originally a leather goods company, that's why we link Gucci most of the time with his logo-ed handbags.
The runner-ups are Chanel and Calvin Klein. We all know Chanel from the little black dress and the perfume Chanel nr. 5. The products of Chanel stays classic but they are also stylish. Calvin Klein is become more and more popular since Phillips Van Heusen has taken over the company in 2003.
Who buys this luxury brands? Well according to forbes, the people of the United Arab Emirates and Hong Kong are luxury lovers. North America was on the bottom of the list. Maybe it's because only 20% of the citizens of Europe and North America think that the luxury brand has a higher quality then a non-designer comparing to 34% of the people in the United Arab Emirates and Hong Kong.
Jana Vastenavondt
Hi Jana,
BeantwoordenVerwijderenI think you did a great job reading this article and making a blog about it. Ont the one hand, it shows us some great statistics about how people in the world think about luxury brands, and this could be very useful in our paper.
On the other hand, we learn something about the popularity of the luxury brands.
Nevertheless, I've missed one thing: does this popularity of the brand Gucci also means that they sell the most luxury products, even in the economic gloom ? Or are there other, less popular companies who are making more profits due to one or another reason ?